Mass Production In Design

Most designs are created in order to be available to the masses. The film Objectified defines industrialization as 'a standardized product for the consumption of millions. An example of a product that is mass produced in society today is the automobile. There are millions and millions of the same types of cars produced every year. However, companies that participate in mass production all try to create an individuality in this industrialization, in order to appeal to consumers on a more personal level. Every time I turn on the television I see car commercials telling me that if I buy this specific car, I am going to become more sophisticated and well-liked by everyone around me. In Objectified, a designer says that cars need to be sleek and that each one has a face.

Cars need to be designed in a way that suggests movement because they are a stationary object that is stuck in its permanent state forever. The consumer wants to imagine himself or herself in that product and feel like it was made just for them, despite that there are millions of the exact same vehicle. Industrialization may seem like it is making the masses conform to the products that it provides, but in some cases it can also create the illusion of individuality by the way that products are marketed and advertised.