Josef Albers took optical illusions into careful consideration when evaluating the effects of color interaction. One occurence that he explores, that I find particularly interesting, is the Bezold effect. It was first discovered by a German professor of meteorology, Wilhelm von Bezold. The effect, also referred to as the "assimilation effect," is an optical illusion where a color's hue or value is affected by the color or colors surrounding it. The Bezold effect is the opposite of 'simultaneous color contrast', in which a color takes on the complimentary hue and contrasting brightness of its surroundings. Using the Bezold effect, color may appear different depending on its relation to adjacent colors. For example, a group of red lines surrounded by black will appear darker than a group of red lines surrounded by white. This occurs because the colored regions assimilate their border color. This effect is often used in the design of carpets and other textiles. It is also present, and very easy to use, in graphic designs and logos. I enjoy this effect and think it wold make effective and interesting designs because it causes the viewer to analyze what they are seeing. It causes viewers to look past a first glance and look at the subject in depth, which is how designers want society to view their work.
Josef Albers took optical illusions into careful consideration when evaluating the effects of color interaction. One occurence that he explores, that I find particularly interesting, is the Bezold effect. It was first discovered by a German professor of meteorology, Wilhelm von Bezold. The effect, also referred to as the "assimilation effect," is an optical illusion where a color's hue or value is affected by the color or colors surrounding it. The Bezold effect is the opposite of 'simultaneous color contrast', in which a color takes on the complimentary hue and contrasting brightness of its surroundings. Using the Bezold effect, color may appear different depending on its relation to adjacent colors. For example, a group of red lines surrounded by black will appear darker than a group of red lines surrounded by white. This occurs because the colored regions assimilate their border color. This effect is often used in the design of carpets and other textiles. It is also present, and very easy to use, in graphic designs and logos. I enjo
y this effect and think it wold make effective and interesting designs because it causes the viewer to analyze what they are seeing. It causes viewers to look past a first glance and look at the subject in depth, which is how designers want society to view their work.
No comments:
Post a Comment