The Real Impact of Logos

When you walk into a store and see all the different types of drinks and food, your first thought most likely isn't about how cool or great each of the products logos look. You also most likely think that you are going to pick a product on its quality and taste rather than its appearance. However, I have found that when I have not tried a specific product, I am definitely going to pick the one that is the most aesthetically pleasing and gives me the best vibe. As I was up studying late one night recently, I had a realization as I drank my favorite energy drink. Whenever I look for an energy drink, a relatively rare event I might add, I automatically go for a Monster. Although I do like the taste, I remembered that, the first time I ever bought an energy drink, I chose to buy a Monster because it looked the coolest. I mean, why would I want to buy a plain, boring Rockstar energy drink when I could have a Monster and look way more hip? Monster has one of my favorite logos; it depicts a capital bright green 'M', but it looks as if it was carved into the can by claws. The font the brand uses to write its name is also very appealing because it gives consumers the feeling that they are 'hardcore' and drinking something that is going to make them feel more alive, which is the entire message that energy drinks are supposed to get across. Overall I think that logos have a large impact on the purchases of products, even if it may not be a conscious thought by consumers. Everyone knows the saying 'don't judge a book by its cover', but lets be real. You're going to read whichever book thats cover looks the most interesting, and that is where designers come into the picture.