One of my favorite design concepts is typography. Typography can be used in so many ways and can give viewers so many different emotions and vibes. The official definition of typography is 'the art, craft, or process of composing type and printing from it'. This may seem like a simple process that consists of typing up a few words in a cool font and simply printing it out, however, nothing could be farther from the truth. With the use of the imagination, typography can be used and transformed to create some of the most amazing and interesting designs that expand past the boundaries of just letters and into an immense realm of visual art and graphic expression. Using typography, words can be given different feelings by transforming their appearance in order to give viewers the mood that the designers are trying to portray. This can be done by changing their shape, color, or placement in a design. I personally find this element in design extremely fascinating and I can spend hours browsing the internet by designs that inspire me and leave me in awe.
Typography is also appealing in the sense that it can be created out of anything. Anyone with an imagination can see typography, not only online and in books, but also in the world around them. Examples include buildings, furniture, lights, and even people. The possibilities are limitless, which allows us to have an open mind and allows us to try and search for our own designs wherever we go.
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