Monday, November 8, 2010

The Combination Words and Images Can Make or Break a Cover

Although many people mention the saying 'don't judge a book by it's cover', no one ever takes it seriously. When a consumer is walking through a book store, the book with the most interesting combination of words and images on the cover is going to be noticed first. According to Brian Fies, it is also an opportunity for designers to interact with the author and come up with a cover that portrays exactly what readers will find when they open the book. In a blog that Fies posted online, he states; 'If you can't entice someone to pick it up in the first place, they'll never see the terrific stuff inside'. I was surprised by how big of an ordeal designing a cover is. Fies showed us thumbnails of some examples of covers he had created for his book 'Mom's Cancer' and there were hundreds! There were different combinations of words and images changed into different colors until so many were created that it was hard to keep track of them all. Here is an example of the finished cover that Fies and his designer decided upon:

This was an excellent combination of word and image for this cover because, after hearing Fies discuss the contents of his book, this cover created the exact feeling that the consumer gets when they start reading. The broken plane gives readers the feeling that, not only are they going to read a comic, but also that they are looking through a window at the woman in the image. This gives the feeling that you see what this character is going through, but you are unable to truly understand her situation and help her.

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